Hi, lovelies! I hope you had a great start to your day and are ready to take on the afternoon! Last week was nothing short of madness for the natural hair community. One of the community’s most beloved brands (and one of my personal favorites) Shea Moisture put out a post for their latest campaign which caused quite the uproar. The post, which appeared on Instagram, discussed the plight women go through of trying to find natural hair products that work for them. On the surface, the idea seems like a perfect topic for the brand, but what caused the frenzy was less about the message than who was actually being represented. The ad had one black woman whose skin tone and curl texture wasn’t completely representative of Shea Moisture’s target market: black women. The ad went on to have white women also discuss how their hair was color damaged and how the products work for them.
After being dragged by countless black women on black Twitter, Shea Moisture released a statement apologizing to black women for the error. CEO of Shea Moisture, Rich Dennis, recently did an interview on The Breakfast Club explaining how the video surfaced. While there isn’t any news of a drastic effect on Shea Moisture’s sales, many black women have said they are going to stop using Shea Moisture products due to the company not representing their main consumers.
While I won’t say I’m completely done with Shea Moisture (the products are truly life- altering lol), I am looking into other black owned brands that I feel represent me and the investment I make to the brand. I have found some makeup and hair brands that are black owned and won’t make you consider having sleep for dinner.
I have been trying to get my hands on this product for about a year now and think I’m going to take the leap this month! Juvia’s Place offers an array of eyeshadows from nude colors to bronze to bold. I’m in love with all of the palettes and I love that as a product geared toward black women, it doesn’t shy away from color. The palettes range from $25-30, which is a steal compared to some high-end brands that offer less but charge more. I personally can’t wait to try the Masquerade palette.
It’s no secret that one of my biggest vices is lipstick and this line is one I’m dying to try. Not only is it owned by a black woman and former makeup artist, the line has a plethora of colors and are all bright and vibrant. I also love that the brand is vegan and cruelty free, which is something I’ve been paying attention to more in my products.
I’ve been paying more attention to my nails and trying to get them back strong after leaving on acrylic nails for far too long. When looking for new nail polishes, Polish and Co. caught my eye. Cosmetologist and nail expert Theresa Williamson started the brand in 2011 and it has gained recognition as being one of the only nail polishes that is formaldehyde, toulene, DBP and paraben free. Not to mention the colors are bright and fun and perfect for summer!
Camilla Rose is like that guy at work or school you think about talking to but you know they can cause unnecessary chaos in your life. I could try this product, but I know I’ll love it and it will constantly make me broke (or have a crazy ex/baby mama). The curl maker for Camilla Rose alone is priced at $23.95, so I’m not being dramatic guys. Camilla Rose, however, has always represented black women and I’ve always heard nothing but great things from the brand. Hopefully this month my funds will get together and make this happen for me.
I hope this post helped in your future shop Black adventures! Let me know if you’ve used any of these products and how they’ve worked!